The Mover Profile

What Makes Movers an Attractive Audience?

As they ramp up to the big day and for several weeks and months following, Mover's are in a state of hyperconsumption, purchasing boxes and rolls of tape, home improvement supplies, electronics, appliances, furniture and everything else in between.

Moving is one of the most disruptive life events consumers experience, triggering a high propensity to adopt new behaviors and change loyalties. During their move, consumers are disconnecting, re-evaluating and re-stocking — everything from their physical environment to personal relationships to their purchasing behaviors are in flux.

For Mover's, an openness to changing loyalties and adjusting purchasing behaviors is often seen as bettering their lives. For advertisers, the opportunity to capture that Mover's attention at that particular moment is critical. MoverSource affords advertisers the opportunity to establish a positive impression during this crucial hyperspend period, in a category exclusive environment.