Imagitas, a leading marketing solutions firm, announced today announced that the Minnesota Department of Public Safety Driver and Vehicle Services has selected Imagitas' DriverSource program. The new partnership between DVS and Imagitas will save the state approximately $215,000 annually and provide more benefits to Minnesota motorists. Minnesota is the first motor vehicle agency in the nation to launch this public-private partnership with Imagitas.

Imagitas will redesign the state's registration renewal package and assume all printing and production costs, reducing government spending and processing time. Imagitas will help DVS produce an easier to read, more customer-friendly registration renewal mailer, which includes relevant savings from companies to offset printing and production costs. Imagitas adheres to strict government privacy regulations, and no driver information is shared with advertisers. "The partnership between Imagitas and the Minnesota DVS will reduce government spending as well as streamline the registration renewal process," said F.J. Gould, VP, DriverSource States Acquisition for Imagitas. "We are truly excited the state has selected Imagitas to implement this innovative process."

About DriverSource
DriverSource by Imagitas is the state's biannual reminder to vehicle owners to renew their registration. It is a unique, consumer-friendly mailer sent to motor vehicle owners when their registration is due for renewal. The package includes the official state motor vehicle registration renewal form; information on where and how to renew the registration; a drivers' resource center with helpful information, Web sites and phone numbers; and valuable offers for savings on driving-related goods and services.

About Imagitas
Imagitas is a privately held marketing solutions firm founded in 1992. Imagitas' solutions offer government agencies an innovative, reliable way to decrease costs and improve customer service while enabling retailers and service providers to effectively communicate with high-involvement, in-market customers. Imagitas' government partners include the U.S. Postal Service and several state DMVs.

Imagitas' list of advertisers include: Home Depot, Lowe's, Ford, Motor Company, Ace Hardware, ATT, SBC, AOL/Time Warner, Sprint, Verizon, DirecTV, New York Times, Chicago Tribune, Geico, Garden State, AAA, Ryder, TransWorld Van Lines, Visa, Bank One, Bank of America, Staples, Blockbuster, Wakefern Food Corp, and A&P.

For more information, about Imagitas visit www.imagitas.com