Imagitas, a leading marketing solutions firm, today announced the Massachusetts Registry of Motor Vehicles has selected Imagitas' DriverSource program. The new partnership between the RMV and Imagitas will save the Commonwealth approximately $300,000 annually and provide more benefits to Massachusetts motorists. Massachusetts is the second state to partner with Imagitas for its registration renewal mailings. The Department of Public Safety in Minnesota has a similar partnership with Imagitas.

Under terms of the agreement, Imagitas will redesign the state's registration renewal package and assume all printing and production costs. Imagitas, which has partnered with several federal, state and local government agencies for more than ten years, offsets printing and production costs by including relevant savings from companies in the renewal packet. Imagitas adheres to strict privacy regulations, and no driver information is shared with advertisers. All advertisers and advertisements are subject to final approval by the Massachusetts RMV.

"The Massachusetts RMV is under constant pressure to improve its performance and cut costs at the same time," said F.J. Gould, VP, DriverSource States Acquisition for Imagitas. "The organization has taken an innovative approach to improving the registration process, and we're very excited to be a part of that solution."

About DriverSource
DriverSource by Imagitas is the state's biannual reminder to vehicle owners to renew their registration. It is a unique, consumer-friendly mailer sent to motor vehicle owners when their registration is due for renewal. The package includes the official state motor vehicle registration renewal form; information on where and how to renew the registration; a drivers' resource center with helpful information, Web sites and phone numbers; and valuable offers for savings on driving-related goods and services.

About Imagitas
Imagitas is a privately held marketing solutions firm founded in 1992. Imagitas' solutions offer government agencies an innovative, reliable way to decrease costs and improve customer service while enabling retailers and service providers to effectively communicate with high-involvement, in-market customers. Imagitas' government partners include the U.S. Postal Service and several state DMVs.

Imagitas' list of advertisers include: Home Depot, Lowe's, Ford, Motor Company, Ace Hardware, ATT, SBC, AOL/Time Warner, Sprint, Verizon, DirecTV, New York Times, Chicago Tribune, Geico, Garden State, AAA, Ryder, TransWorld Van Lines, Visa, Bank One, Bank of America, Staples, Blockbuster, Wakefern Food Corp, and A&P.

For more information, about Imagitas visit www.imagitas.com