Imagitas, a leading marketing solutions firm, today announced the New York Department of Motor Vehicles has selected Imagitas' DriverSource program. Under terms of the agreement, Imagitas will redesign the state's registration renewal package, helping the DMV to cut costs by directing drivers to less expensive renewal channels and by including DMV-approved advertising. Imagitas adheres to strict privacy regulations. No driver information is shared with advertisers. New York is the third state to partner with Imagitas for its registration renewals. The departments of motor vehicles in Minnesota and Massachusetts have similar partnerships with Imagitas.

"The New York DMV has sought out innovative ways to cut costs while improving customer service, and the Imagitas program has been an excellent example of such an initiative," said Kenneth W. Rose, director of program analysis and data services, New York Department of Motor Vehicles.

Imagitas will redesign the state's registration-renewal package to include easier-to-use renewal forms and an information guide detailing the most efficient ways to renew, such as online, by telephone or by mail. Imagitas will also identify private-sector partners - such as auto manufacturers - to help underwrite the cost of the renewal process. All advertisers are subject to approval by the New York DMV.

"We're very excited that the state has selected our DriverSource program," said F.J. Gould, VP, DriverSource States Acquisition for Imagitas. "We look forward to helping the New York DMV improve the vehicle registration process by enhancing customer service, cutting tax-payer costs, and ensuring the security and privacy of New York drivers."

About DriverSource
DriverSource by Imagitas is the state's biannual reminder to vehicle owners to renew their registration. It is a unique, consumer-friendly mailer sent to motor vehicle owners when their registration is due for renewal. The package includes the official state motor vehicle registration renewal form; information on where and how to renew the registration; a drivers' resource center with helpful information, Web sites and phone numbers; and valuable offers for savings on driving-related goods and services.

About Imagitas
Imagitas is a privately held marketing solutions firm founded in 1992. Imagitas' solutions offer government agencies an innovative, reliable way to decrease costs and improve customer service while enabling retailers and service providers to effectively communicate with high-involvement, in-market customers. Imagitas' government partners include the U.S. Postal Service and several state DMVs.

Imagitas' list of advertisers include: Home Depot, Lowe's, Ford Motor Company, Ace Hardware, ATT, SBC, AOL/Time Warner, DirecTV, New York Times, Chicago Tribune, GEICO, Garden State, Budget Rent A Car System, Bank One, Bank of America, Staples, Circuit City, JC Penney, Sears, MCI, Brinks, Kroger, CVS, Comcast, and A&P.

For more information, about Imagitas visit www.imagitas.com