Tamara Dukes Joins Imagitas as Vice President of USPS Strategic Alliance Print E-mail
Senior Executive Brings Expertise in Marketing and Government Relations
BOSTON - September 15, 2004

Imagitas, a leading marketing solutions firm providing privacy-protected access to hard-to-reach consumer segments, today announced Tamara Dukes has joined the company as Vice President responsible for the company's strategic alliance with the United States Postal Service (USPS). Ms. Dukes will play a key role in maintaining and extending Imagitas' relationship with the USPS and bringing new solutions to market.

"Tamara brings a wealth of expertise acquired through her years with leading organizations including NIC," said Brett Matthews, founder, chairman and CEO of Imagitas. "I look forward to working with her as the Imagitas team continues to build and maintain strong relationships with our advertisers and government partners." Before joining Imagitas as Vice President of the USPS Strategic Alliance, Ms. Dukes held many positions at NIC, Inc. (NASDAQ: egov), including the New England Subsidiary President/CEO and Eastern Regional Manager overseeing 18 states. She helped to build NIC's state portal businesses from the ground up, playing a key role in the company's milestones including the launch of the Maine state government portal, which won the Best of Web Award for four consecutive years and the Award for First in Nation Inter-Jurisdictional Application. Ms. Dukes broad background in marketing and media relations was developed through her previous experiences in healthcare, non-profits, and small business consulting. Ms. Dukes earned a B.A. in Communication from Wheaton College.

"This is an exciting time to be joining the Imagitas team," said Ms. Dukes. "The company is helping the US Postal Service cut costs, generate revenue and improve service to its constituency, while at the same time enabling Fortune 1000 companies to reach out to consumers during key decision-making periods in a privacy-protected manner. I look forward to being a part of Imagitas as the company continues to grow and expand. "

About Imagitas
Imagitas is a privately held marketing solutions firm founded in 1992. The company provides privacy-protected access to hard-to-reach consumer audiences through public/private partnerships with state and Federal agencies. Imagitas' solutions offer government agencies an innovative, reliable way to decrease cost and improve customer service while enabling retailers and service providers to effectively communicate with high-involvement, in-market customers. Imagitas' government partners include the U.S. Postal Service and several state DMVs.

Imagitas' list of advertisers include: Home Depot, Lowe's, Ford, Motor Company, Ace Hardware, ATT, SBC, AOL/Time Warner, Sprint, Verizon, DirecTV, New York Times, Chicago Tribune, Geico, Garden State, AAA, Ryder, TransWorld Van Lines, Visa, Bank One, Bank of America, Staples, Blockbuster, Wakefern Food Corp, and A&P.

For more information, about Imagitas visit www.imagitas.com

Contact:
RJ Bardsley
Racepoint Group, Inc
781.487.4616
rjbardsley@racepointgroup.com
 
 



Contact Information
Media Information:
mediacontact@imagitas.com
Advertising Opportunities:
clients@imagitas.com